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The report compares Raia, an enterprise-focused AI Agent Platform, with Gupshup, a customer service automation platform specializing in conversational engagement. Raia positions itself as a zero-code solution for building, deploying, and managing sophisticated AI agents across channels like SMS, voice, email, and chat. Its architecture emphasizes enterprise security (SOC 2 and HIPAA compliance), scalable agent management, and granular control over workflows and permissions. Key differentiators include its Launch Pad for vector-store-based training, CoPilot for human-in-the-loop collaboration, and Mission Control for centralized oversight.
Gupshup, by contrast, offers a low-code platform with over 150 pre-built conversational journeys, particularly strong in banking, financial services, and insurance (BFSI) sectors. The platform handles enormous conversational volumes—120 billion+ per year—and supports 30+ messaging channels globally. Gupshup’s strengths are its speed-to-market through pre-trained AI agents, deep specialization in BFSI, and clear ROI metrics like 62% higher upsell revenue and 94% query automation. While its security is robust, it is more channel-focused rather than offering Raia’s granular agent-level controls.
In summary, Raia is recommended for large enterprises in regulated industries that require custom AI solutions, enterprise-grade compliance, and sophisticated governance. Gupshup is better suited to organizations prioritizing rapid deployment, proven conversational templates, and high-volume messaging engagement. Raia demonstrates stronger capabilities in agent management and enterprise integration, while Gupshup excels in pre-built conversational automation and customer engagement at scale.
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