Constellation Software's finance team, led by their CFO, Shikha Gandhi, initially met a company-wide AI music video contest with reluctance. The timing was terrible, dropping in the middle of their busiest period. Despite their initial hesitation, which included groans and accidentally deleting the contest emails, the team decided to participate. They wanted to avoid being the only team without a submission and saw an opportunity to apply their experience with basic AI tools, like using ChatGPT for planning and Copilot for writing emails, to a more creative project. The team was inspired by their unofficial mascot, Shikha's dog, Bosch. They decided to create a rap video inspired by Notorious B.I.G.'s "Juicy."

Using ChatGPT to generate lyrics and other AI tools for music and storyboarding, they completed the project in just a few hours spread across a couple of weeks, proving that a creative use of AI could be both fun and efficient.This small creative project helped the team slowly realize AI's potential went way beyond simple daily tasks. The process of refining prompts for the music video taught them to be more specific with their requests, a skill they realized was directly transferable to their financial work. However, they soon hit a wall—or what's often called the 'valley of despair'—when they tried to apply these creative learnings to automating their manual financial processes. They discovered a significant gap between the user-friendly consumer-facing AI tools they used for the video and the complex enterprise-level solutions required for finance. They realized the biggest hurdle was not the AI itself, but the lack of integrated, clean, and centralized data systems.